Diffra AI Terms of Service
Last Updated: May 21, 2025
Agreement to Terms of Use
This Terms of Use agreement is made between you and CreateAI Hong Kong Limited ("Company," "we," or "us"). These terms apply to your access and use of Diffra.ai (the "Site").
Please review these Terms of Use thoroughly before accessing the Site. By using the Site, you agree to be bound by and comply with these Terms of Use. If you do not agree with these Terms of Use, you must refrain from accessing or using the Site.
The Site is available only to users aged 16 or older. By accessing the Site, you confirm that you are of legal age to enter into a binding contract with the Company and meet all eligibility criteria outlined herein. If you do not meet these requirements, you are prohibited from accessing or using the Site.
Modifications to Terms of Use
We may update or revise these Terms of Use at our discretion from time to time. Any changes take effect immediately upon posting.
By continuing to use the Site after revised Terms of Use are posted, you acknowledge and accept the changes. You are responsible for periodically reviewing this page to stay informed of updates, as they are binding upon you.
Site Access and Account Security
We reserve the right to modify, suspend, or discontinue the Site, including any services or content offered, at our sole discretion without prior notice. We are not liable if the Site, or any portion thereof, is unavailable at any time or for any duration. We may also limit access to certain parts of the Site or the entire Site, including registered users, as we see fit.
You are responsible for:
- You are responsible for access arrangements and ensuring compliance with these Terms.
- Ensuring that anyone accessing the Site via your internet connection is aware of and complies with these Terms of Use.
To use the Site or access certain features, you may need to provide registration details or other information. You agree that all information you provide is accurate, current, and complete. All information you submit, including through interactive features, is subject to our Privacy Policy, and you consent to our handling of your information in accordance with that policy.
If you select or are assigned a username, password, or other security credentials, you must keep them confidential and not share them with others. Your account is personal, and you agree not to allow others to access the Site using your credentials. You must promptly notify us of any unauthorized use of your account or other security breaches. You are responsible for logging out of your account after each session, especially on public or shared devices, to prevent others from accessing your personal information.
We reserve the right to disable any username, password, or other identifier at any time, whether chosen by you or assigned by us, if we believe you have violated these Terms of Use.
Restricted Uses
You may only use the Site for lawful purposes and in compliance with these Terms of Use. You agree not to:
- Use the Site in any manner that violates applicable federal, state, local, or international laws or regulations, including those related to data or software exports to or from Singapore or other countries.
- Exploit, harm, or attempt to exploit or harm minors, such as by exposing them to inappropriate content or requesting personal information.
- Share, upload, download, or reuse any material that does not meet the Content Standards outlined in these Terms of Use.
- Send or facilitate the sending of unsolicited advertising or promotional materials, such as spam, chain letters, or similar solicitations.
- Impersonate the Company, its employees, other users, or any individual or entity, including by using associated email addresses or usernames.
- Engage in conduct that restricts or disrupts others’ use or enjoyment of the Site, or that, in our judgment, may harm the Company, its users, or expose them to liability.
Additionally, you agree not to:
- Use the Site in any way that violates applicable federal, state, local, or international laws or regulations.
- Employ robots, spiders, or other automated tools to access the Site for any purpose, such as scraping or copying content, without our express permission.
- Manually monitor or copy site content for unauthorized purposes without our prior written consent.
- Use any software, device, or process that disrupts the Site’s functionality.
- Introduce viruses, worms, Trojan horses, or other malicious or harmful materials.
- Attempt to gain unauthorized access to, interfere with, or damage any part of the Site, its servers, or connected systems.
- Launch denial-of-service or distributed denial-of-service attacks against the Site.
- Otherwise attempt to disrupt the Site’s proper operation.
User Content and Generated Content
The Site includes interactive features (“Interactive Services”) that allow users to post, submit, publish, or share content or materials (collectively, “User Content”) to create data, analytics, or other outputs based on your instructions (“Generated Content”).
All User Content and Generated Content must adhere to the Content Standards specified in these Terms of Use.
We do not claim ownership of your User Content or Generated Content. By using the Site, you grant us, our affiliates, successors, and assigns a worldwide, perpetual, irrevocable, royalty-free, non-exclusive license (including moral rights) to use, reproduce, modify, adapt, publish, translate, distribute, create derivative works from, perform, display, and derive revenue from your User Content and Generated Content, in whole or in part, in any media or technology, now known or later developed, for the full duration of any applicable intellectual property rights. This license remains in effect even if this agreement is terminated by either party.
You represent and warrant that:
- You own or control all rights to your User Content and Generated Content and have the authority to grant the above license to us, our affiliates, and their respective successors, licensees, and assigns.
- Your User Content and Generated Content comply with these Terms of Use.
You are solely responsible for the User Content and Generated Content you submit or create, including its legality, accuracy, reliability, and appropriateness. The Company is not liable for such content.
If any Generated Content violates these Terms of Use, whether intentionally or not, you must immediately stop using it. You are prohibited from viewing, copying, downloading, storing, sharing, or otherwise using such content. Please report any such content to Customer Service using the contact details provided on the Site.
We are not responsible or liable to any third party for the accuracy or content of any User Content or Generated Content submitted by you or other users.
Content Oversight and Account Management
We reserve the right to:
- Remove or decline to process any User Content or Generated Content at our discretion, with or without reason.
- Take any action we deem necessary regarding User Content or Generated Content, including if we believe it violates these Terms of Use, infringes on intellectual property or other rights, endangers users or the public, or creates liability for the Company.
- Disclose your identity or other information to third parties who claim your submitted content violates their rights, such as intellectual property or privacy rights.
- Pursue legal action, including referral to law enforcement, for any illegal or unauthorized site use.
- Suspend or terminate your access to all or part of the Site for any reason, including violations of these Terms of Use.
We may cooperate fully with law enforcement or court orders requesting disclosure of information about anyone submitting content through the Site. You waive and hold harmless the Company, its affiliates, licensees, and service providers from any claims arising from actions taken during or resulting from investigations by us or law enforcement.
We automatically filter certain content on the Site. However, we cannot review all content before it is submitted or generated, nor can we guarantee immediate removal of objectionable material. We assume no liability for any action or inaction regarding user or third-party content and are not responsible for the performance or non-performance of the activities described in this section.
Content Standards
These Content Standards apply to all User Content, Generated Content, and your use of Interactive Services. User Content and Generated Content must fully comply with all applicable federal, state, local, and international laws and regulations. They must not:
- Include defamatory, obscene, abusive, offensive, harassing, violent, hateful, inflammatory, or otherwise objectionable material.
- Promote explicit, pornographic, violent, or discriminatory content based on race, gender, religion, nationality, disability, sexual orientation, or age.
- Infringe on any patent, trademark, trade secret, copyright, or other intellectual property or rights of others.
- Violate others’ legal rights, including publicity or privacy rights, or include material that could lead to civil or criminal liability under applicable laws or conflict with these Terms of Use or our Privacy Policy.
- Be deceptive or misleading.
- Promote or assist illegal activities.
- Cause annoyance, inconvenience, or distress, or be likely to upset, embarrass, or alarm others.
- Impersonate anyone or misrepresent your identity or affiliation with any person or entity.
- Involve commercial activities like contests, sweepstakes, or advertising unless permitted.
- Suggest endorsement by us or others if not true.
- Be used for political campaigns or to influence elections.
Copyright Infringement
If you believe any User Content or Generated Content infringes on your copyright, please send a copyright infringement notice to the contact information below. The Company may suspend or terminate accounts of repeat infringers.
Reliance on Submitted Information
Information provided through the Site is for general informational purposes only. We do not guarantee its accuracy, completeness, or usefulness. Any reliance on such information is at your own risk, and we disclaim liability for any reliance by you, other visitors, or anyone informed of the content.
The Site may include third-party content from users, bloggers, or other providers. Statements or opinions in such content are the responsibility of those providers and do not necessarily reflect the Company’s views. We are not liable for the accuracy or content of third-party materials.
Site Intellectual Property Rights
The Site and all its contents, features, and functionality (including information, software, text, images, videos, audio, and their design and arrangement) are owned by the Company, its licensors, or other providers and are protected by Singapore and international copyright, trademark, patent, trade secret, and other intellectual property laws.
These Terms of Use allow you to use the Site for personal, non-commercial purposes only. You may not reproduce, distribute, modify, publicly display, perform, republish, download, store, or transmit Site materials, except:
- Your device may temporarily store materials in RAM while accessing or viewing them.
- Your browser may cache files for display purposes.
- You may print or download one copy of a reasonable number of Site pages for personal, non-commercial use, not for further reproduction or distribution.
- If we offer downloadable applications, you may download one copy for personal, non-commercial use, subject to our end-user license agreement.
- You may use social media features as provided.
You must not:
- Alter copies of Site materials.
- Use images, videos, or graphics separately from accompanying text.
- Remove or modify copyright, trademark, or other proprietary notices from Site materials.
You may not use any part of the Site or its services for commercial purposes.
If you breach these Terms of Use by copying, modifying, or sharing Site materials, your right to use the Site will cease immediately, and you must return or destroy any copies at our discretion. No rights to the Site or its content are transferred to you, and all unlisted rights are reserved by the Company. Unauthorized use may violate copyright, trademark, or other laws.
Trademarks
The Company’s name, logo, and related names, logos, product/service names, designs, and slogans are trademarks of the Company or its affiliates/licensors. You may not use them without prior written permission. Other trademarks on the Site belong to their respective owners.
Site Updates
We may update Site content periodically, but it may not always be complete or current. We are not obligated to update outdated material.
Information About You and Your Site Visits
All data we collect on the Site is governed by our Privacy Policy. By using the Site, you consent to our handling of your information as outlined in the Privacy Policy.
Additional Terms
Certain Site features, services, or sections may have additional terms, which are incorporated into these Terms of Use by reference.
Appendix: Browser Extension Terms
This section applies to users of the official Diffra browser extension (such as the version available via the Chrome Web Store).
The extension functions as a companion tool to the Diffra platform, enabling image enhancement and AI-generated video functionality on third-party webpages. By using the extension, you agree to be bound by all provisions of this Terms of Service, with the following additional notes:
- The extension does not operate as an independent service. It relies on Diffra’s core infrastructure, including login, video generation, and account access services.
- Any generated video or visual output is considered platform-generated content. You are responsible for the legality of the images you upload, and your use must comply with the “User Content and Generated Content” and “Content Standards” sections of this agreement.
- The extension must not be used for any unlawful, abusive, or disruptive behavior. All usage must comply with the “Restrictions on Use” section of this agreement.
- Basic usage events (such as clicking "Generate", selecting models, or initiating fusion) may be logged for product improvement. Such tracking is covered under the Privacy Policy - Extension Section.
- The extension may be updated, modified, or discontinued at any time. Compatibility with third-party sites is not guaranteed, and Diffra makes no warranties regarding the extension's availability or performance.
Linking to the Site and Social Media Features
You may link to our homepage in a fair and legal manner that does not harm our reputation or imply unauthorized association, approval, or endorsement, but only with our written consent.
The Site may offer social media features allowing you to:
- Link to Site content from your or certain third-party websites.
- Share Site content via email or other communications.
- Display limited Site content on your or third-party websites.
You may only use these features as provided and must not:
- Link from a website you do not own.
- Display the Site or its parts on other sites via framing, deep linking, or in-line linking.
- Link to any part of the Site other than the homepage.
- Take actions inconsistent with these Terms of Use.
Websites you link from or display content on must comply with our Content Standards. You agree to cooperate in stopping unauthorized linking or framing. We may revoke linking permissions or disable social media features at our discretion without notice.
Links from the Site
Links to third-party sites or resources on the Site are provided for convenience only. We do not control or assume responsibility for these sites or any resulting loss or damage. Accessing third-party sites is at your own risk and subject to their terms.
Warranty Disclaimer
We do not guarantee that files downloaded from the Site or internet are free of viruses or harmful code. You are responsible for implementing adequate anti-virus measures and data backup solutions. To the fullest extent permitted by law, we are not liable for any loss or damage caused by denial-of-service attacks, viruses, or other harmful materials that may affect your devices, programs, or data due to Site use or downloading content from the Site or linked sites.
The Site, its content, and services are provided “as is” and “as available,” without any warranties, express or implied. Neither the Company nor its associates warrant the Site’s completeness, security, reliability, quality, accuracy, or availability. We do not guarantee error-free, uninterrupted service, defect correction, or that the Site or its servers are free of harmful components or will meet your expectations.
To the fullest extent permitted by law, the Company disclaims all warranties, including for merchantability, non-infringement, and fitness for a particular purpose. This does not affect warranties that cannot be excluded under applicable law.
Liability Limitation
To the fullest extent permitted by law, the Company, its affiliates, licensors, service providers, employees, agents, officers, or directors will not be liable for any damages, under any legal theory, arising from your use or inability to use the Site, linked sites, or their content, including direct, indirect, special, incidental, consequential, or punitive damages, such as personal injury, emotional distress, loss of revenue, profits, business, savings, use, goodwill, or data, whether caused-By tort, contract breach, or otherwise, even if foreseeable.
This does not affect liability that cannot be excluded under applicable law.
Indemnification
You agree to defend, indemnify, and hold harmless the Company, its affiliates, licensors, service providers, and their respective officers, directors, employees, contractors, agents, successors, and assigns from any claims, liabilities, damages, judgments, losses, costs, or fees (including reasonable attorneys’ fees) arising from your violation of these Terms of Use or Site use, including your User Content, Generated Content, unauthorized use of Site content or services, or use of information obtained from the Site.
Waiver and Severability
No waiver by the Company of any term in these Terms of Use constitutes a continued or additional waiver of that or any other term. Failure to enforce a provision does not waive it.
If any provision is deemed invalid, illegal, or unenforceable by a court, it will be limited or removed to the minimum extent necessary, and the remaining provisions will remain in effect.
Entire Agreement
These Terms of Use form the complete agreement between you and CreateAI Hong Kong Limited regarding the Site, superseding all prior or concurrent agreements, representations, or warranties, written or oral.
Feedback and Concerns
The Site is operated by CreateAI Hong Kong Limited
Direct all feedback, comments, technical support requests, or other communications to: contact@diffra.ai
Version History
May 21, 2025: Initial Terms of Use for Diffra.ai.